Top 5 Social Apps Performance in Ecuador: Q4 2024

In the fourth quarter of 2024, the performance of the top social apps in Ecuador showed varying trends across downloads, revenue, and active users. Here's a closer look at the data from Sensor Tower:

• TikTok - Videos, Shop & LIVE saw an increase in weekly revenue, reaching around $87.3K by mid-December, while downloads peaked at approximately 104K in the week of December 23. Active users fluctuated slightly, maintaining an average around 6.6M.

• Facebook experienced steady weekly downloads, peaking at 84.2K in late December. Revenue saw minor fluctuations, rounding off at $1.9K in the final week of the year. Active users remained robust, averaging over 8.7M.

• Instagram had a noticeable rise in downloads, reaching a high of 76.5K in late December. Revenue hovered around $5.8K by the end of the quarter, while active users stayed consistent at approximately 5.6M.

• Threads maintained a steady download rate, averaging 32K weekly. Active users showed an upward trend, peaking at 1.3M in the last week of December.

• Bigo Live - Live Streaming App experienced a decline in downloads, ending the quarter with just over 1K. Revenue also decreased, with the lowest point at $232 in the final week. Active users dropped to around 59K by the end of December.

These insights from Sensor Tower highlight the dynamic nature of social apps in Ecuador, reflecting user preferences and engagement trends across the unified platform. For more detailed analytics, visit Sensor Tower.